When sites post content from other sites, this is called content syndication. Content marketing is beneficial to a company such as more traffic for the company’s website, but there should be people to read the content for the company to get the benefits. More people are targeted, and more people will read the article cause content marketing shares part or the whole blog post from one website to the other. Content syndication is not easy hence you need the services of experts. Read this vital information about content syndication.
You can syndicate third-party content on your blog. You can ask another website to feature their content on your blog while you act as a publisher. Your blog will have almost 10% of the syndicated content. You cannot claim the syndicated content as your original content, but the aim is for it to pull masses by using content that is beneficial to the target audience.
Syndicate your original blog content on other websites. You can take credit for the all of your original syndicated content that you create for the partnering website to publish. Some partnering sites will ask you to write content for syndication once in a while but produce more original content for them. Some partners will want to take credit for all your work hence be careful. A reputable site honors the deal by syndicating your content whether it generates the expected level of traffic or not.
Publish your blog posts on sites that syndicate their content. Contribute regularly to these sites. You will not bother about seeking permission to post on other sites because the site you will be posting on will syndicate it and share it across many other sites.
Write guests blog posts for third-party sites and republish them in your site to syndicate yourself. Get the permission from the third party site you are writing for before you syndicate yourself.
Are you brainstorming about where to syndicate your content? Use sites of companies that produce complementary products or services to yours. You can have a mutual agreement to syndicate your blogs on each other’s sites for mutual benefits. All social media platforms have built-in long-form publishing tools. For example, there are Facebook Instant articles and notes, LinkedIn Publishing Platform, and Quora blogs for you to use. Blogging platforms are available for you to explore. If the blogging platform does not pay concentrate on syndicating your work onto those sites as your reward although there are blogging platforms that pay well.